Channel Marketing Manager

Summary

If you possess a strategic mindset and are passionate about empowering channel partners and driving business growth in the enterprise and data center markets, we invite you to apply for this exciting opportunity. Join us in shaping the future of the IT industry!
 

Detailed Description

We seek a dynamic and experienced Channel Marketing Manager to join our team. In this role, you will be responsible for developing and executing channel enablement strategies in partnership with the Channel Sales Team. You will drive partner engagement, enhance their capabilities, and ultimately contribute to the growth of our business. With advanced expertise in marketing and managing cross-functional complex projects, the incumbent must display a high degree of judgment and independence. Incumbents will have decision-making authority and autonomy to deliver on the goals of the department/function, as applicable, and influence others cross-functionally to ensure department and functional goals are met. May represent the organization in public speaking venues and/or community events.

Performs tasks such as, but not limited to, the following:
1. Channel Enablement Strategy:
Develop and implement a comprehensive channel enablement strategy that aligns with overall marketing and business objectives. 
Identify key areas for partner development and create programs with Celestica sales manager to address these needs.
2. Content Development:
Collaborate with product marketing, sales, and technical teams to create compelling enablement content, including sales collateral, training materials, and product documentation.
Ensure that content is tailored to the needs of different partner types and addresses specific pain points.
3. Training and Certification:
Design and manage training programs to enhance partner sales and technical teams’ knowledge of our products and solutions.
Implement certification programs to validate partner expertise and promote a high level of competency.
4. Sales Enablement:
Work closely with the sales team to understand their engagement needs and challenges with partners. 
Develop tools and resources that empower the sales team to communicate our value proposition to partners effectively.
5. Channel Communication:
Establish and maintain clear and effective communication channels with partners. 
Regularly update partners on new products, features, and relevant industry trends.
6. Performance Measurement:
Define and track key objectives and results to measure the effectiveness of channel enablement programs. 
Analyze data and feedback to refine and improve strategies continuously.
7. Event Management:
Plan and execute events like partner conferences and training sessions to foster collaboration and strengthen relationships with key channel partners.
8. Market Research:
Stay informed about industry trends, competitive landscape, and partner needs to ensure our channel enablement programs remain cutting-edge and relevant.
 

Knowledge/Skills/Competencies

• Proven experience in channel marketing or partner enablement roles 
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent communication and interpersonal skills.
• Familiarity with data center and enterprise IT technologies and solutions.
• Results-driven with a focus on achieving measurable outcomes.
• Excellent writing and presentation skills
• Highly skilled in mobilizing and influencing virtual teams
• Ability to interact effectively with Sr. management (both internal and external)
• Active listening and high-value questioning skills.
   

Physical Demands

• Duties of this position are performed in a normal office environment.
• Duties may require extended periods of sitting and sustained visual concentration on a computer monitor or on numbers and other detailed data.
• Repetitive manual movements (e.g., data entry, using a computer mouse, using a calculator, etc.) are frequently required.
• Occasional overnight travel may be required

Typical Experience

• Five to ten years of applicable experience

Typical Education

• Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

Notes

This job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of the job. Job duties and the % of time identified for any function are subject to change at any time.