Marketing Communications Manager

Summary

Celestica’s Corporate Communications team is seeking an experienced Marketing Communications Manager to support the development and execution of integrated marketing initiatives in support of our Connectivity and Cloud Solutions (CCS) organization. The ideal candidate will also have a deep understanding of website/landing page management and social media. A strong understanding of the technology industry is a plus.

Responsibilities

Marketing Communications:

• Manage trade show/event strategy, planning, logistics and content development
• Develop and implement integrated marketing communications plans that align with CCS business objectives, leveraging digital and traditional tactics
• Generate increased awareness, recognition and demand for Celestica products and services through the development of collateral and communications tools, including blogs, articles, web/landing pages, press releases, videos, brochures, etc.
• Support the CCS Sales teams by developing sales enabling tools, creating appropriate messaging, and content for sales, proposal and collateral development, ads, workshops, website, etc.
• Collaborate with cross-functional teams, including sales, product marketing and IT, as well as agencies, and other vendors to ensure alignment with overall business objectives

Website:

• Oversee the ongoing development, maintenance, and optimization of Celestica’s CCS product website, ensuring a seamless user experience and optimal performance across all devices, integrating new technologies as required
• Manage relationships with external vendors and agencies involved in website development, design, and maintenance
• Manage the CCS website content calendar and ensure timely publication of all content, including blog posts, articles, white papers, and other marketing materials in collaboration with broader marketing communications team
• Utilize SEO best practices to enhance website visibility and organic search rankings
• Track and measure campaign performance, website analytics and user behavior to inform optimization efforts and identify areas for improvement 
• Stay up-to-date on the latest technology trends and industry news, incorporating relevant insights into website strategy and content development
• Familiarity with Web Content Accessibility Guidelines (WCAG)

Social Media:

• Collaborate with the Social Media Manager to develop and execute comprehensive social media content across various platforms, aligning with Celstica's brand and marketing goals, including familiarity with Canva or other illustrative tools.
• Utilize Google Analytics, social media dashboards, and other tools to track and analyze social media metrics, measuring performance and identifying opportunities for growth
• Familiarity with e-accessibility standards is required

Qualifications

• Bachelor's degree in marketing, communications, or related field
• 7-10 years of experience in marketing, with a strong focus on website management and social media
• Proven track record of success in developing and executing integrated marketing communications programs
• Strong understanding of website development, content management systems, and web analytics tools
• Expertise in social media platforms and social media management tools
• Proficiency in digital marketing strategies and tactics
• Excellent communication, writing, editing, and project management skills
• Strong analytical and problem-solving skills
• Ability to work independently and collaboratively
• Experience managing agency and vendor relationships
• Experience in B2B a definite asset

Physical Demands

• Duties of this position are generally performed in good working conditions.
• Duties may require extended periods of sitting and sustained visual concentration on a computer monitor or on numbers and other detailed data.
• Repetitive manual movements (e.g., data entry, using a computer mouse, using a calculator, etc.) are frequently required.
• Occasional exposure to elements such as noise, dust, chemicals, operating machinery, temperature extremes, etc.
• Occasional travel may be required.

Notes

This job description is not intended to be an exhaustive list of all duties and responsibilities of the position. Employees are held accountable for all duties of the job. Job duties and the % of time identified for any function are subject to change at any time.